Keyword Research and Optimisation

To build a successful website you will usually need to rely on search engine listings. To do this research is essential, there is no point targeting a word that generates little or no search results.

To aid in this there are a number of tools available to find and evaluate keywords. One such tool is Wordtracker and although you need to pay a monthly fee, with the right keywords it easily pays for itself.

Take this article for instance; I knew I wanted to write about keyword research. I used word tracker to come up with the title of this post “Keyword Research and Optimisation”, and hopefully I will now get some traffic from Google. Where Wordtracker came into its own was that it not only suggested this title, but also told me that over 40 people a day search for it and that this title is a more popular search than “Keyword Research”.

There are of course some free tools available. One example is provided by SEO Tools, this provides a number of the features from Wordtracker. However it did not come up with the title of this article. In fact it didn’t come up with anything!

Currently Wordtracker does offer a free seven day trial. You will need your credit card to sign up, but if you do not like it then it is easy to cancel, although the chances are, like me, you will not want to.

I will detail my success with Wordtracker in future posts, so if in doubt, keep reading this blog and hear about the success I have had with it.

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