Adsense Optimization

When you first considered using Google Adsense how did you place your ads? Did you, like me, pick some ads that looked good, adjust the colour to your site and place them where they fit on your site. If so then the chances are these are not optimized. So how do we optimize our site for Adsense?

Google Adsense provides the answer to this. In their help files they provide details on where on the screen gets the highest click through, the best colours to use, which ad formats work best. They also have details on optimizing forums and blogs too.

If you really want to succeed with Google Adsense you should probably consider redesigning your site to fix the best performing Adsense blocks, rather than selecting the adsense blocks to fit the available space on your site.

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