Paid Search (Demo) is where the advertiser pays to appear within the major search engines under targeted search terms. The payment model is Cost Per Click (CPC); you only pay when a consumer identifies your listing and clicks through to your site.
How We Operate Pay-Per-Click Management
The dgmSearchLab comprises a team of experienced Pay Per Click managers (PPC) who will work with you to understand what your objectives are. The team will undertake the following:
* Campaign Planning
Understand your business objectives, business model, market research
* Keyword Analysis
Identify main keywords and secondary keywords
* Competitor Analysis
Identify main competitors and their online strategies
* Site Analysis & URL Specification
Full review of client website regarding site usability, navigation and communication of client products/services
* Copywriting and creative for ad listings
Optimize creative to be relevant to search term, offer-specific information
* Campaign Setup
Ad group creation, deep linking specification, engine submission
* Real Time Bid Management And Reporting
Setting optimum CPC and bid rules for each keyword
* ROI Analysis And Campaign Optimization
Optimizing your ads throughout the campaign to maximize ROI
0 comments:
Post a Comment